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Faculty of: Arts And Philosophy

Digital content management for media, corporate communication and cultural heritage

Brescia

Academic Year 2024/2025

Duration 2 years

Language Italian

Degree classes LM-19 (Information and publishing systems)


The programme enables students to enter the world of work in the service of companies (particularly small or medium-sized enterprises), public or private territorial institutions responsible for the preservation and enhancement of the cultural, artistic and environmental heritage of the area, publishing and media companies oriented to the valorisation of digital tools, communication agencies and media relations with a strong vocation for digital and social channels.

The insertion into the world of work envisages three possible models, for each of which adequate training is provided:

  • employment in companies or institutions;
  • employment in advertising and media relations agencies that provide advanced communication services (digital marketing, digital advertising, digital PR, etc.);
  • self-entrepreneurship with insertion in incubators and co-working environments according to the start-up model.

Graduate students in Digital Content Management for Media, Business and Cultural Heritage also has the possibility of access to Initial Training and Apprenticeship (FIT) for competition class A-65 - "Theory and Technique of Communication".
Students who are interested in fulfilling the necessary requirements to start the qualification process are invited to include in their study plan the teaching of "Interpersonal Relations Management Techniques"; of "Information and Communication Systems" - programme taught in English - (with an exercise in "Methodology and Didactic Technologies for Communication and the Media"), as well as two other exams in the pedagogical, psychological and/or anthropological area activated at the Brescia campus, for a total of 12 ECTS, as indicated in the programme website and in the Student's guide. In order to acquire these ECTS, the student can also use the 12 free-choice ECTS included in the study plans.