Curriculum: COMMUNICATION AND MARKETING FOR MEDIA AND CREATIVE ENTERPRISES - A.Y. 2022/23
1st year
Course | Credits | Programme |
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All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message. THEOLOGY - SEMINAR COURSE | ||
DIGITAL SKILLS AND SOFT SKILLS (INF/01) | CREDITS:6 | Download |
ENGLISH FOR BUSINESS | CREDITS:3 | |
WORKSHOP: SELF BRANDING & JOB POSITIONING | CREDITS:2 | Download |
Course | Credits | Programme |
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MARKETING MANAGEMENT AND MARKETING PLANNING (SECS-P/08) | CREDITS:8 | Download |
MARKETING PRINCIPLES (WITH MODULE MARKETING PLAN ) (SECS-P/08) | CREDITS:8 | Download |
STRATEGIC MARKETING (WITH BUSINESS PLAN MODULE) (SECS-P/08) | CREDITS:8 | Download |
Course | Credits | Programme |
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ADVANCED BUSINESS ECONOMICS (MOD. EXCEL BALANCE SHEET APP.) (SECS-P/07) | CREDITS:8 | Download |
BUSINESS ECONOMICS (MODULE EXCEL BALANCE SHEET APPLICATIONS) (SECS-P/07) | CREDITS:8 | Download |
GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (SECS-P/07) | CREDITS:8 | Download |
Course | Credits | Programme |
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COMM. THEORY AND FORMS (MOD. PITCHING AND PUBLIC SPEAKING) (L-LIN/01) | CREDITS:8 | Download |
DATA SCIENCE FOR COMMUNICATION WITH PITCHING PUBLIC SPEAK. (ING-INF/05) | CREDITS:8 | Download |
PRAGMATIC OF MEDIA COMM. (MOD. PITCHING AND PUBLIC SPEAKING) (M-FIL/05) | CREDITS:8 | Download |
Course | Credits | Programme |
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AUDIOVISUAL MEDIA POLICIES NEW CHALLEN. CULTURAL INDUSTRIES (L-ART/06) | CREDITS:8 | Download |
FORMS GENRES CINEMA AUDIO (MOD. AUDIENCE INT. AUDIENCE DEV.) (L-ART/06) | CREDITS:8 | Download |
LANGUAGES SCREEN CULTURES (MOD. CROSSMEDIA STORYTELLING) (L-ART/06) | CREDITS:8 | Download |
Course | Credits | Programme |
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DATA COMMUNICATION SOCIETY (TOOL SOCIAL RESEARCH DATA ANALY) (SPS/08) | CREDITS:8 | Download |
MEDIA AND SOCIAL NETWORKS (MOD. DIGITAL METHODS FOR ANAL.) (SPS/08) | CREDITS:8 | Download |
SOCIOLOGY AND ANTHROP. OF MEDIA (WITH TEACHING METHODOLOGY) (SPS/08) | CREDITS:8 | Download |
Course | Credits | Programme |
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CONSUMER PSYCHOLOGY AND MARKETING (MOD. QUAL. QUANT. RES.) (M-PSI/05) | CREDITS:8 | Download |
PSYCHOLOGY OF DIGITAL MEDIA WITH DEVELOPMENTAL PSYCHOLOGY (M-PSI/05) | CREDITS:8 | Download |
SOCIAL PSYCH. COMM. GROUPS ORGAN. (MOD. QUAL. QUANT. RES.) (M-PSI/05) | CREDITS:8 | Download |
2nd year
Course | Credits | Programme |
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COMMUNIC. MANAG. MED. ENTR. CREAT. REG. COMP ENTR. (IUS/14,SECS-P/08) | CREDITS:8 | Download |
DIGITAL COMMUNICATION (MOD. WEB ANALYTICS WEB REPUTATION) (SPS/08) | CREDITS:8 | Download |
LANGUAGES AND CREATIVITY IN MEDIA WITH BRAND ENTERTAINMENT (L-ART/06) | CREDITS:8 | Download |
MARK. MEDIA CREATIVE IND. (MOD. MEDIA PRODUCT POSIT. LAUNCH) (SECS-P/08) | CREDITS:8 | Download |
ELECTIVES | CREDITS:8 | |
THESIS | CREDITS:10 | |
INTERNSHIP | CREDITS:10 | |
WORKSHOP: THESIS AND DISSERTATION | CREDITS:1 | Download |
Course | Credits | Programme |
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HISTORY, CULTURE AND CIVILIZATION OF MODERN EUROPE | CREDITS:6 | Download |
PHILOSOPHICAL ANTHROPOLOGY | CREDITS:8 | Download |
SEMINAR ON ART EVENTS | CREDITS:2 | Download |
SEMINAR ON CONTENT MARKETING AND PODCAST | CREDITS:2 | |
SEMINAR ON CROWDSOURCING AND CROWDFUNDING | CREDITS:2 | Download |
SEMINAR: CINEMA REVIEWS AND FESTIVALS | CREDITS:2 | |
WORKSHOP: AUDIOVISUAL MUSIC | CREDITS:2 | Download |