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Faculty of: Arts And Philosophy, Economics

Business, media and organizational communication

Milan

Academic Year 2023/2024

Duration 2 years

Language Italian

Degree classes LM-19 (Information and publishing systems) - LM-59 (Advertising and communication for the public and private sectors)


Curriculum: COMMUNICATION AND MARKETING FOR MEDIA AND CREATIVE ENTERPRISES - A.Y. 2022/23

1st year

CourseCreditsProgramme

All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY - SEMINAR COURSE

DIGITAL SKILLS AND SOFT SKILLS (INF/01)CREDITS:6Download
ENGLISH FOR BUSINESSCREDITS:3
WORKSHOP: SELF BRANDING & JOB POSITIONINGCREDITS:2Download

One course to be chosen from:
(credits 8)
CourseCreditsProgramme
MARKETING MANAGEMENT AND MARKETING PLANNING (SECS-P/08)CREDITS:8Download
MARKETING PRINCIPLES (WITH MODULE MARKETING PLAN ) (SECS-P/08)CREDITS:8Download
STRATEGIC MARKETING (WITH BUSINESS PLAN MODULE) (SECS-P/08)CREDITS:8Download

One course to be chosen from:
(credits 8)
CourseCreditsProgramme
ADVANCED BUSINESS ECONOMICS (MOD. EXCEL BALANCE SHEET APP.) (SECS-P/07)CREDITS:8Download
BUSINESS ECONOMICS (MODULE EXCEL BALANCE SHEET APPLICATIONS) (SECS-P/07)CREDITS:8Download
GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (SECS-P/07)CREDITS:8Download

One course to be chosen from:
(credits 8)
CourseCreditsProgramme
COMM. THEORY AND FORMS (MOD. PITCHING AND PUBLIC SPEAKING) (L-LIN/01)CREDITS:8Download
DATA SCIENCE FOR COMMUNICATION WITH PITCHING PUBLIC SPEAK. (ING-INF/05)CREDITS:8Download
PRAGMATIC OF MEDIA COMM. (MOD. PITCHING AND PUBLIC SPEAKING) (M-FIL/05)CREDITS:8Download

One course to be chosen from:
(credits 8)
CourseCreditsProgramme
AUDIOVISUAL MEDIA POLICIES NEW CHALLEN. CULTURAL INDUSTRIES (L-ART/06)CREDITS:8Download
FORMS GENRES CINEMA AUDIO (MOD. AUDIENCE INT. AUDIENCE DEV.) (L-ART/06)CREDITS:8Download
LANGUAGES SCREEN CULTURES (MOD. CROSSMEDIA STORYTELLING) (L-ART/06)CREDITS:8Download

One course to be chosen from:
(credits 8)
CourseCreditsProgramme
DATA COMMUNICATION SOCIETY (TOOL SOCIAL RESEARCH DATA ANALY) (SPS/08)CREDITS:8Download
MEDIA AND SOCIAL NETWORKS (MOD. DIGITAL METHODS FOR ANAL.) (SPS/08)CREDITS:8Download
SOCIOLOGY AND ANTHROP. OF MEDIA (WITH TEACHING METHODOLOGY) (SPS/08)CREDITS:8Download

One course to be chosen from:
(credits 8)
CourseCreditsProgramme
CONSUMER PSYCHOLOGY AND MARKETING (MOD. QUAL. QUANT. RES.) (M-PSI/05)CREDITS:8Download
PSYCHOLOGY OF DIGITAL MEDIA WITH DEVELOPMENTAL PSYCHOLOGY (M-PSI/05)CREDITS:8Download
SOCIAL PSYCH. COMM. GROUPS ORGAN. (MOD. QUAL. QUANT. RES.) (M-PSI/05)CREDITS:8Download

2nd year

CourseCreditsProgramme
COMMUNIC. MANAG. MED. ENTR. CREAT. REG. COMP ENTR. (IUS/14,SECS-P/08)CREDITS:8Download
DIGITAL COMMUNICATION (MOD. WEB ANALYTICS WEB REPUTATION) (SPS/08)CREDITS:8Download
LANGUAGES AND CREATIVITY IN MEDIA WITH BRAND ENTERTAINMENT (L-ART/06)CREDITS:8Download
MARK. MEDIA CREATIVE IND. (MOD. MEDIA PRODUCT POSIT. LAUNCH) (SECS-P/08)CREDITS:8Download
ELECTIVESCREDITS:8
THESISCREDITS:10
INTERNSHIPCREDITS:10
WORKSHOP: THESIS AND DISSERTATIONCREDITS:1Download

Without prejudice to the student's right to choose any course (including those already included in their course of study), for the enrichment of the profile's competences, it is suggested the inclusion in the study plan of one of the following courses :
(credits 8)
CourseCreditsProgramme
HISTORY, CULTURE AND CIVILIZATION OF MODERN EUROPECREDITS:6Download
PHILOSOPHICAL ANTHROPOLOGYCREDITS:8Download
SEMINAR ON ART EVENTSCREDITS:2Download
SEMINAR ON CONTENT MARKETING AND PODCASTCREDITS:2
SEMINAR ON CROWDSOURCING AND CROWDFUNDINGCREDITS:2Download
SEMINAR: CINEMA REVIEWS AND FESTIVALSCREDITS:2
WORKSHOP: AUDIOVISUAL MUSICCREDITS:2Download